SEO Methodologies

SEO Techniques and Methods

Below is an outline of basic SEO elements and characteristics that make up web page architecture. This is not a complete list and does not discuss the EAT concept, but in general these have always been and still are the most important basic search engine tasks and methodologies.

Digital Consultancy

Use various methods, tools , software to research keyword trends that will identify lucrative key phrases.

Brand Marketing

Perform analysis of competitors source code, navigation, landing pages, rankings, linking, spend and PR.

Performance Monitoring

Develop keyword cloud. View keyword density, location, prominence, scope, content, tags, addressing and headings.

Digital Consultancy

Inspect inbound website links of all competitors including page rank, commonality and reciprocation.

Brand Marketing

Does your website have confusing navigation? We inspect navigation design and use of funnels and goals.

Performance Monitoring

Build keyword list from analyses and repair all source code issues by creating and editing various tags and meta-data.

Traffic Analytic

Headings hold significant hierarchy in page context. We build action based keyword phrases into pages.

Conversion Optimization

Develop specialized content on landing pages with short keyword based message and effective headline.

Social Tracking

Rewrite. improve and develop additional content on pages to incorporate keywords and phrases into the text.

Traffic Analytic

Three major Google accounts monitor and track website activity. They are Google Business. Console and Analytics.

Conversion Optimization

Ensure canonicalization, robots file, no duplicate content, code errors or declaration issues.

Social Tracking

Create performance marketing plan. Set up reports, goals and funnels. Study trends, in-page analysis and hone.