Google Guidelines lay out the preferred architecture of a website. It all begins with identifying elements that make up the web page and then laying them out to obtain a strong information platform from which to build the content. This includes proper use of html markup such as headlines and fonts etc. More importantly are the content elements; divided into Main and Supplementary Content. I have used Supplementary content to strengthen architecture for over 10 years.
POOR PAGE DESIGN
Low Quality Web Page Characteristics
Poor page designs are everywhere. Content is hard to find and you struggle to see where to click. Fonts and colors are hard to read. Busy designs with useless information surrounding the only popular link on a page. These designs will lower your rankings. But the lowest rated are the disingenuous websites. Pages with little or no content or worthless unrelated scribble or spammy blogging. Always write about your knowledge and skill. Copying information or phrasing is the worst thing you can do.
TRUST 20 YEARS OF EXPERIENCE
Trusted SEO Professional
DEMONSTRATE KNOWLEDGE AND SKILL
Developing High Quality Pages
Strengthening content and developing new content is the most important task for SEO success. High quality pages are the key to overall website quality. For a page to be high quality it must first have content that conveys knowledge and expertise. The writing must demonstrate talent and skill relevant to that industry. Thereafter the click behavior of the audience will demonstrate the actual popularity of your web pages and measure the extent users click off to visit your competitors.
EXPERTISE AUTHORITY TRUST
Acquiring Authority and Trust - EAT
The holy grail of SEO is acquiring EAT; defined by Google as expertise authority and trust. Your website has an identity and related rating that evolves and changes over time. Google looks at audience satisfaction and content quality in assessing overall website quality. It takes time to acquire EAT. Similar and analogous to an executive career climb. EAT is where content quality and visitor behavior merge.
SEO Can Grow Your Business.
SEO expert Kevin Kestyn will guide your business in acquiring search engine rankings and dominating your market.