The Optimization Process
The SEO process improves overall website quality. SEO really begins with an assessment of your website, your industry and your competitors. And of course uncovering the lucrative keywords. The most basic technique of the on-page optimization process assures these keywords or phrases and synonyms are located somewhere within the website content. Google has stated for years: ‘…for websites to be found on specific words or phrases, those words or phrases should be mentioned somewhere within the web page.’
STUDY THE SUCCESSFUL
Competitive analysis is our most insightful tactic. We can see everything (almost). The market and how competitors reach is easily unveiled with metrics and reports. By analyzing competitors we gain significant information on how they target their customers, their keywords, and their ad spend. Studying the competition brings insight on what they are doing right and helps understand where you may be falling short.
TWENTY YEARS OF EXPERIENCE
Trusted SEO Professional
ON PAGE SEO
Implementing SEO Techniques
SEO techniques will improve website content, architecture and overall site quality. Google and other search engines have a profile for the perfect web page in any given search term. Without even knowing exactly what it is you can conduct a search, view the top competitors, and assume Google likes these websites. We want to emulate the good things competitors do while maintaining uniqueness to your brand and quality. Especially content quality. Nothing is more important than unique well written Main Content coupled with good Supplementary Content.
SPEAK TO THE CUSTOMER
Targeting Your Audience with Headlines
Headline writing in itself is an art. It becomes a real challenge when trying to use keywords to create action or emotion. Most are inappropriate. Targeting your audience with the right headline is so important that Google uses it for ranking purposes by coupling it with the page title to form a scope. Users are looking for that ‘warm and fuzzy feeling’ when they read a headline. Targeting your audience means standing in their shoes. Headlines may land you at the top of Google search results as they can shape the focus of a web page. The right headline can also close the deal all by itself. When you work with Everett you get seasoned headline developers on your team.
SEO Can Grow Your Business.
SEO expert Kevin Kestyn will guide your business in acquiring search engine rankings and dominating your market.