SEO Goals



Development of High Quality Pages

You want to develop web pages with high quality useful content. Strengthening content is a most important task for SEO success. High quality pages are the key to improving OVERALL website quality. Ideally a page is created with great content that conveys your knowledge and expertise and people find it useful or interesting. Do users seem to be reading the page? That’s how Google measures reader satisfaction. Google need only measure 2 metrics. A users ‘click trail’ and ‘time onsite’. The click behavior of your audience will demonstrate the popularity of your web pages. Google is interested in how an audience engages with writing and where the ‘click trail’ ends. Is it your website or that of a competitor?


Expertise Authority and Trust

In time Google develops an overall opinion about your website they call ‘Expertise Authority and Trust’, or EAT. The holy grail of SEO is acquiring EAT. I like to compare EAT to a corporate executive career climb because it’s all about the quality and popularity (and leadership) of your website. Over time the successful executive acquires popularity and stands out with exceptional deeds that produced satisfying or profitable results, and eventually they become the leaders. Your website acquires EAT as it’s content and structure stand out and satisfy users. EAT is where content quality and visitor behavior merge.


Trusted SEO Professional


SEO Architecture

When I refer to architecture I am talking about the elements and their layout. Google Guidelines lay out the preferred architecture of a website. Content elements such as Main Content (MC) and Supplementary Content (SC) are combined to create an enhanced page. I’ve used SC for over 10 years to strengthen web pages. Every page should be designed as a strong information platform from which you build content. Web page strength doesn’t come from just content but also from proper use of html markup such as headlines and fonts etc. Navigation is an element that demonstrates what’s important to your business – so if its important put it there. And put everything under a single website because dividing your up products and information in multiple websites reduces your potential and shrinks your importance.


Lowest Quality Web Pages

Poor page designs are everywhere. These designs will lower your rankings. Content is hard to find, navigation sucks and you struggle to see where to click next. The font is difficult to read, busy design and colors are distracting your eyeballs. Common, useless information will not help your business stand out. But the worst thing you can do is have a disingenuous website. Copying competitors information or even their phrasing is the worst thing you can do.  It’s worse than unrelated scribble or no content at all. You have your own knowledge and skill. The best thing to do is to write about your experiences.


Website Architecture

We build specialized website architectures designed to hold context to and convey your expertise. Everett has designed and developed over 250 websites since 1995.


Everett provides SEO consult as its primary business. Our most important role is guiding website development and SEO at the onset.


How competitive is your current website within its industry and what effort is required to dominate the organic rankings and generate leads.


According to many studies, SEO is the most cost effective marketing strategy with the highest ROI of all online marketing strategies.

SEO Can Grow Your Business.

SEO expert Kevin Kestyn will guide your business in acquiring search engine rankings and dominating your market.