Writing for SEO
The strategy of our SEO copywriters is to write the way people search -- while staying on point. We create each original content piece from scratch using journalists and professional writers. A rigorous SEO process to optimize, theme, and target the content follows.
SEO writers know it's important to build web pages with original content - copy written and properly crafted to show up in search results.
Main Content (MC) According to Google Guidelines:MC must state the purpose or reason any given web page exists.
Developing Optimized Content
We write web pages with a purpose. Our intent is to get the page to show up in search results while being both informative to the reader and driving some form of response.
The ability to craft good quality copy is among the most important skills an SEO agency can offer. SEO skill level plays an important role in the context as the content's slant and newsworthiness can add to overall website expertise, trust, and authority; also known as the EAT variable. Improving the EAT variable in a website is the holy grail of SEO companies today. The process is not easy and certainly not instantaneous. It is similar to climbing a corporate ladder, increasing your expertise, authority and trust not through deeds but through popular content that is read and gets shared. When you have that authority your content takes on a higher level, or at least gets a boost.
Creating high quality original optimized content is not a simple task; it requires many different types of expertise come together.
SEO writing requires journalistic skills for originality and readability; marketing skills to target market with a visual and catchy headline; SEO skills to effect theme and topic via SEO elements; web development skills to properly place content and mark-up with html to emphasize where needed.