SEO Tasks for Search Engine Optimization
This is a basic list of SEO tasks. You can see how we repair select website elements and perform services that report and measure.
We do not disclose all of our SEO techniques; but in general these are the most important. Every SEO job has a unique set of industry specific issues to address and every SEO job is different. Call or email to discuss your needs.
Use various methods, tools and custom software to research keyword trends that will identify seed and key phrases.
Perform ranking analysis; analyze competitors source code, navigation, landing pages, rankings, linking and Google PR.
Inspect internal website links. Study inbound link structure report of page rank, commonality and reciprocation.
View keyword density, location, prominence, and scope. Study content, tags, addressing and headings. Develop keyword cloud.
Does your website have confusing navigation? We inspect navigation design respective to funnels and goals.
Build keyword list from analyses and repair all source code issues by creating and editing various tags and meta-data.
Perform rewrite edits and develop additional content on pages to incorporate keyword research into text descriptions.
Perform rewrite edits and develop specialized content on landing pages incorporating keyword coupled marketing message.
Google's favorite links are contextual; text based. Text links are better for Google's algorithm as Google can't read graphics.
Headings hold siginificant hierarchy in terms of actionable context. We build in a marketing based keyword approach.
Download all files and run source code through a compatibility checker looking for code errors and html declaration issues.
Create or import Google analytics account. Set up reports, goals and funnels. Study trends and in-page analysis.
An account is created and verified in order to ensure Google is properly indexing and not encountering errors.
An XML sitemap is unlike the sitemaps of past. This file created for Google outlines page count, importance, and change frequency.
Create an .htaccess file to ensure Google indexes a single URL. We force the www page address to naturalize URL.
There are so many folders and files in a website that are not displayed pages. A robots file is used it disallow irrelevent content indexing.
Create a local presence for Google Places, now integrated with the social features of Google+. We create an account and build a keyword rich listing.
Blogging is at the core of social media SEO strategy. Google Hummingbird considers social media tweets and likes a legitimate metric.