SEO Optimization Reports |
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Tracking options and analytics are set up to seek out trends using the following reports. Once analytics are set up for your website, these reports generate automatically.
Keyword Correlation Source Report
This report is among the most important. In order to minimize ad spend and maximize your ROI, you must discover trends. How do people, those most likely to make a purchase, get referred to you - did they come from paid ads or from natural search engine rankings?
Keyword Source Report can look at many issues and generate sophisticated reports related to purchase behavior.
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Natural Rankings Report
Natural Rankings Report is set up to generate a simple yet comprehensive analysis of natural organic search engine rankings. We can include all languages and search partner's worldwide.
Marketing Optimization Report
This report will analyze visitor behavior. This includes number of visitors, number of page views per visitor, average time spent on each page, as well as the percent that instantly exit, known as bounce rate. Content Optimization Report
This report analyzes navigation and content performance. When navigation design is weak people get lost and fail to find what they are looking for. You lose many prospects. If a website is not clear and simple to navigate, people become frustrated. People typically bounce back from where they came from and continue search for their desired content. Navigation should make it easy for clients to find their desired content and take action. Landing pages must be specifically designed to show people what they are looking for and close the sale.
E-Commerce Analysis Reports
Track conversion rates, loyalty and customer returns, time onsite before purchase, number of visits, and custom track, poll, and collect e-commerce specific performance data.
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to discuss your choices in search engine optimization for your business website.
Kevin Kestyn is an SEO Consultant servicing New England and telecommuting nationwide. Local metro areas include Greenfield, Massachusetts, Northampton, MA, Springfield, MA, Hartford, CT, Boston, MA, Burlington, VT, Nashua, NH, and Portland, ME (Maine).
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