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SEO Marketing and the Business Website
A business website should be conducting business. If you want your website to effectively market your company, seek out an experienced SEO professional. Chances are you have made some investment in your website. Don't you want a return on that investment? How much have you invested in SEO? You must get people to visit the site and act. Unless some grand form of marketing is promoting your website such as the Today Show, CBS News, etc, contact an SEO consultant.
I see so many websites
that lack the most basic SEO search engine optimization techniques.
In these cases, an SEO marketing consultant can make a dramatic increase in ranking
for a very small investment.
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SEO SUMMARYTo improve your current SEO rankings we perform keyword analysis and implement a variety of specific SEO techniques that will improve indexing, link popularity, navigation, and page content optimization.
1.
We begin the SEO process by checking the CURRENT website rankings and keyword densities of your site.
2. Perform keyword research to generate a list of the most highly targeted keywords and phrases within your business area. We research, brainstorm, as well as use SEO software to uncover profitable niches.
3. Create New SEO Content.
After a list of keywords and phrases has been generated we use it to develop unique content. Sometimes additional pages need to be developed.
4. Redevelop website content
by integrating newly created key phrases within the website. We rewrite site content in higher keyword densities to better emphasize keywords with search engines. We also modify page code. Google™ uses tags, titles, and descriptions to summarize content and scope. Sometimes all aspects of the website, including its architecture, meta tags, links, and navigation need to be modified.
5. Links and PPC Campaigns can be a major SEO variable in attaining high Google™ rankings. One of the most important tasks is developing unreciprocated links from other website's that have commonality with your website. The Google™ algorithm places much weight on this linking variable of "unreciprocated commonality". Google™ believes this factor - referred to as Page Rank is a popularity variable that indicates a strong information resource.
6.
After the optimization process is complete, we resubmit your website to all the major search engines and directories, including Yahoo™, Google™, and Bing™. Thereafter, we study trends and react.
Kevin Kestyn is an SEO Consultant servicing New England and telecommuting nationwide. Local metro areas include Greenfield, Massachusetts, Northampton, MA, Springfield, MA, Hartford, CT, Boston, MA, Burlington, VT, Nashua, NH, and Portland, ME (Maine).
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