PPC Campaign Management |
SEO Inquiry Form |
SEO can include a PPC campaign!
SEO can include paid Google™ and Yahoo™ ads. It is questionable whether or not they are seen as highly relevant unreciprocated
inbound links. PPC strategies should be implemented only after natural SEO has been accomplished.
We can manage your PPC campaign by setting up your account, building in analytics, and creating
reports. Campaigns must be conducted with focus and expertise. There are several options that we can
implement to help make your campaign a success.
Those who conduct an online marketing campaign with no experience are likely to
initially overspend. Involving an experienced SEO consultant can actually save significant
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Adwords Copy Writing - Ad Development
for Google™ and Yahoo™
We can rewrite your ad text to lower your cost per click (CPC) and increase click through rate (CTR). Ads must have a high "Q", or quality factor
in order to avoid a high cost per click (CPC). Ads that are improperly written will cost more as you'll pay a higher
CPC. The reason is simple. If the ad is not well written, not compelling, or poorly targeted, it will
get a very low CTR. It gets less clicks than Google™ or you would like and the space it occupies is counter-productive.
So Google™ may charge a very high rate for a poorly
written ad with a low Q. It's possible for a Position 2 Ad with a low "Quality Factor" to cost many times
that of a Position 1 Ad. The higher the "Q", the lower the CPC. Poorly targeted ads that don't perform well are charged a high CPC or eventually inactivated by Google™.
Google™ wants your ad to be well targeted and compelling. Advertiser's generate most clicks from outside the Google™ search network through Content and Search partners.
We can effectively rewrite your Google™ AD as a COMPELLING MARKETING STATEMENT that will get attention. Our rewrite method will optimize the results of any ad and insure a high "Q" in the
combined relevancy of text, title, features, benefit, call to action, and keyword string variables.
A poorly targeted ad is the single biggest reason people overspend. This is why proper
keyword research and farming must be accomplished. Google™ and Yahoo™ will make plenty of money
without you making a dime; that is if you do not convert clicks into sales or leads.
Keyword Farming: Researching, predicting, and analyzing the most likely keyword strings that a prospect
would use when searching for you. Ideally you are trying to discover the particular key strings that are
most likely to convert into a sale. What keyword strings will maximize your ROI. PPC keyword research
is a critical component that must be continuously analyzed for online marketing success.
Call or email
to discuss your choices in search engine optimization for your business website.
Kevin Kestyn is an SEO Consultant servicing New England and telecommuting nationwide. Local metro areas include Greenfield, Massachusetts, Northampton, MA, Springfield, MA, Hartford, CT, Boston, MA, Burlington, VT, Nashua, NH, and Portland, ME (Maine).
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